I’m a badass branding babe who crafts story-driven brand and packaging systems with heart and smarts.

My broad skill set includes, but isn’t limited to: print, digital, brand building, packaging, lettering, wrangling 3 cats, illustration, binge-watching a new season of trash reality TV the day it drops, marketing, art direction, and obscure music history knowledge.

I’ve worked on in-house marketing teams and at boutique agencies with local and international clients, so I bring the best of both worlds. I’m able to deeply understand and execute a brand while collaborating cross-functionally, but I also work quickly and adapt to different industries and client needs.

Although my experience spans a myriad of design disciplines, building brands and visual identities are really where I shine. It requires listening, empathy, collaboration, strategy, brainstorming, and, of course, visual problem solving. Beginning a brand identity project is like stepping into a sandbox—the possibilities for what you create are endless, and that boundless creative opportunity energizes me every time.

You can see my resume here.


SELECT CLIENTS

Moosejaw Mountaineering
Blake’s Orchard & Cider Mill
Detroit Foundation Hotel
Skymint Cannabis
McClure’s Pickles
The Apparatus Room
ADAC Automotive
ACDelco
Molly Pop Grapes
ABC Warehouse

Beyond Juice
Bell’s Brewery
Wise Men Distillery
Gage Cannabis
RAPTOR
Strattec
DMF Bait
Beard’s Brewery
Upol
Zehnder’s of Frankenmuth


CONTINUING EDUCATION

Certifications
2024
Visual Identity Branding: from Discovery to Logo and Design Language
with Hoodzpah Design, taught on Maven

2020
UX Design Fundamentals
Visual Elements of User Interface Design
from CalArts, taught on Coursera

Workshops
Ken Barber, James Edmondson, Jon Contino, Pandr Design Co., DKNG, Elliott Snyder & Jesse Morrow (Old Friend), Bob Ewing, Aaron Draplin

Conferences
2025 Creative Works Online
2024 Goodtype Kernference
2023 Goodtype Kernference
2022 Goodtype Good Guild


RECOGNITION

Awards
2017-2019
AdCraft D Show, nominee

2016
Adobe Creative Jam, Judge’s Choice

Featured on
Goodtype
Women of Type
36 Days of Type


CURRENTLY…

Watching:
Love is Blind Season 9
My Hero Academia (final season!)

Reading:
The Apothecary Diaries: Volume 2 by Natsu Hyuuga

Spinning:
Ego Death at a Bachelorette Party by Hayley Williams

Playing:
Elden Ring Nightreign

Enjoying:
Fresh cold pressed apple cider 🍎

SOCIAL MEDIA

© 2025 Kirsten Schwenzer. 100% H.I. (human intelligence) powered design. 👩🏼‍💻