Kirsten Schwenzer is a Senior Brand & Graphic Designer, a typography nerd, and a story-driven visual problem solver. She’s passionate about building cool brands, with cool people, for cool people.

Her other passions include: her cats, yoga, summers on the lake, the same 00s emo playlist she’s listened to since junior high, and hogging her husband’s PS5.

A young child sitting in a high chair, smiling and playing with a coloring book, with a bowl nearby.
An animated GIF cycling through samples of Kirsten Schwenzer's graphic design work, including branding, packaging design, lettering, illustration, merch, and marketing collateral.
Two cats, one brown and black tabby and the other dark tortoiseshell, are curled up and sleeping on a gray fabric sofa.
Two people sitting on a dock by the water with boats and pine trees in the background, during sunset or sunrise.
A GIF of the emo band My Chemical Romance performing their hit song "Welcome to the Black Parade."
A GIF from the FromSoftware multiplayer game Elden Ring Nightreign.
Cans of Wise Men Distillery RTD cocktails in a metal bucket with ice cubes.

Wise Men Distillery

Branding, Packaging, Graphic Design, Illustration

Brand refresh & packaging redesign for a Grand Rapids, MI-based distillery that values hard work and dedication to craft.

Logo refresh for Blake's Orchard & Cider Mill. Red background with engraving-style apple illustrations. Centered white logo utilizing a weathervane that features an illustrated apple.

Blake’s Orchard & Cider Mill

Branding, Packaging, Graphic Design

Brand refresh and packaging redesign for Metro Detroit’s favorite fall destination, Blake’s Orchard & Cider Mill.

Blake's Provisions packaging design system on three jars of apple butter.

Blake’s Provisions

Packaging

A scalable packaging system for Blake’s line of jarred goods, from jams to canned asparagus and all the farm-fresh goodness in between.

A can of Bell's Official beer with large, baseball-script-style lettering across the front and a blue patterned background.

Bell’s Official IPA

Packaging, Lettering

Lettering and label design for the official beer of good times from Bell’s Brewery.

Logo redesign for ADAC Automotive.

ADAC Automotive

Branding, Graphic Design

Rebrand for ADAC Automotive, the automotive manufacturer solving the future’s unknowns.

Label design for Stroh's Detroit Lager beer with black, cream, and gold labeling, featuring the Stroh's logo and details about the beer in a clean, modern layout.

Stroh’s Beer

Packaging

Packaging system redesign for the historic Stroh’s Beer: American brews, assembled in Detroit.

Merch design, young man in a yellow t-shirt smiling at an outdoor dining setup with food and drinks on the table.

Wearables

Lettering, Illustration

Graphics for shirts, hoodies, hats, and other wearables.

Collection of black and white logos and icons.

Logofolio

Branding, Illustration, Type Design

Logos, icons, and such from over the years. Some used, some unused—still deserving of a spot on the fridge.

A white car driving on a two-lane highway with a metal guardrail, surrounded by green hilly landscape at sunset with yellow directional arrows overlaid.

Strattec

Branding, Graphic Design

Rebranding a longstanding American manufacturer of vehicle access systems.

COMING SOON

An old-fashioned wooden water wheel attached to a building, with a brick wall and sidewalk nearby, and a large overlay logo with text in the center.

The Mill at Zehnder Park

Branding, Web Design, Graphic Design

Branding for a hotel in Frankenmuth, MI that merges luxury with the city’s historic milling heritage.

COMING SOON

A bottle of Solma Lactation Support Tea with rooibos flavor, featuring a peach-colored label with floral and leaf illustrations floating on a yellow background.

Solma

Branding, Packaging, Illustration

Branding and packaging design for a line of lactation support drinks.

COMING SOON

Custom typography for Awe, a brand making adaptogen-infused THC products.

Awe

Branding, Packaging, Lettering

Branding and packaging design for a line of adaptogen-infused cannabis products from Skymint.

COMING SOON

© 2025 Kirsten Schwenzer. 100% H.I. (human intelligence) powered design. 👩🏼‍💻